Direct mail marketing still remains a valuable marketing tool for certain industries. Envision Your Website offers our graphic design services to create beautiful high resolution postcards that will awe your audience! An average return rate on direct mail normally varies between 1-3% depending on the effectiveness of the advertisement space utilized on the postcard. If you plan on creating your own postcards, we have put together some suggestions that may be helpful below:
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Value added benefit, what is the offer? |
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Make sure your mailing list is worthwhile and do not send mail to dormant accounts. |
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The headline must grab immediate attention! Ex. FREE necklace with any purchase over $120.00! |
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Select a superb quality image, high resolution images have a dramatic effect over an audience. |
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Space is limited so don’t try to over cram information. |
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Call to action (what should the receiver do). |
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Track and measure your postcard success by including a return address. |
