This term references a company's "persona" which is created through the design and use of effective marketing. The identity of your business should be in alliance with your business objectives and if your company is using good branding and corporate identity techniques then consumers will recognize your company. A good corporate identity should provide your company the following:

	Company recognition through branding so that people remember your company name and core business purpose.
	Contribute to your company’s image and reputation for external stakeholders
	Exhibits structure of an organization so that others can visualize it’s coherence as well as the relationship(s) between units or divisions.
	Finally, the internal function should provide visual identity to your employees to their tie with the corporation or department in which they work.

Ideally, you want your corporate identity to become an asset to your company and provoke feelings of trust and recognition within the consumer market. Envision Your Website has had great success with our own branding and identity. We were founded in 1999 and since then more companies are utilizing our techniques to gain fresh perspective and draw in the eye of the consumer.